Likeable social media book summary norwich business. Review of likeable social media by dave kerpen michael carnell. Best of all, if after reading an e book, you buy a paper version of likeable social media. Dave kerpen is the founder and ceo of likeable local. The likeable social business by dave kerpen overdrive. Likeable leadership is the culmination of a year of work and a journey thats had ny times bestselling author and serial entrepreneur dave kerpen exploring new topics as a reader, writer and thinker. If the jury is still out on social media in your mind, then i recommend you read likeable social media. He is also the cofounder and chairman of likeable media, and the new york timesbestselling author of likeable social media and likeable. A friends recommendation is more powerful than any advertisement.
He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1800flowers and. Review of likeable social media by dave kerpen michael. Interview with social media powerhouse dave kerpen godaddy blog. Feb 14, 20 likeable social media in todays world social media drives everything. Likeable social media book summary norwich business school. As the founder of likeable local, and the cofounder and chairman of likeable media, dave has established himself as a force of people skills and business acumen in the everevolving social media world. Author dave kerpen of likeable social media helps you harness the power of wordofmouth marketing to transform your business.
Dave kerpen s insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. His groundbreaking bestseller likeable social media changed the way businesses interact with their customers on a daily basis. Dave kerpen is ceo of likeable media, a social media and wordofmouth marketing firm, which was included in the inc 500 fastestgrowing private companies in the united states for both 2011 and 2012. Dave kerpen interview building a likeable social media. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. I truly believe people who stay there longer than a year do love likeable but it takes a certain type of person to buy into it. How to delight your customers, create an irresistible brand, and be generally amazing on facebook, and speaks at dozens of marketing conferences and webinars each year. Effectively deal with criticism and negative feedback on social media. Likeable social media dave kerpen soundview summary.
Are you a small business just starting out on social media. Her social media work has earned her numerous industry awards, accolades, and. Likeable social media in todays world social media drives everything. Apr 16, 2015 and dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition. At age 37 he became founder and ceo of likeable local, a social media enterprise serving small businesses, and cofounder of likeable media, a word of mouth and social media company eight years ago kerpen wanted a big wedding, but lacking the funds to carry out that dream. The 11 simple people skills that will get you everything you want ebook.
Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands. Likeable was named one of the best places to work in new york city by crains in. Dave kerpen interview building a likeable social media presence. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and. Dave kerpens insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. He begins the book by telling the story of waiting in. Dave kerpen is ceo of likeable local, a social media software company that s helped thousands ofsmall businesses, and chairman of likeable media, a contentasaservice firm that works with big brands mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Mar 28, 20 7 essential social media tools to stand out online published on march 28, 20 march 28, 20 343 likes 91 comments. In 20 dave started likeable local, a software product that automates social media for thousands of small. According to dave kerpen in likeable social media, marketingheavy messages work the best in providing value to your target audience. Dave kerpen is an entrepreneur, speaker, bestselling author. The new york times and usa today bestsellerupdated to bring you up to speed on the latest social media sites, features, and strategies. How to find your authentic voice on social media entrepreneur. He is the founder and ceo of likeable local, a social media software company, and the chairman and cofounder of likeable media, an awardwinning content marketing firm for brands.
Dave kerpen used conversational english and not much marketing lingo, making it a very easy read. Thats how many people viewed my blog content on linkedin last year. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks author.
Ive been part of the linkedin influencer program and thats been a huge part of my success. Im happy to share a free copy with any fellow eo member whod like one and can stop by my office. Dave kerpen is a new york times bestselling author, serial entrepreneur, and global keynote speaker. Feb 20, 2020 learned a lot about paid media, also great on resume for social. Mar 19, 2015 likeable social media, revised and expanded. The new york times and usa today bestseller in likeable social media, dave kerpen reveals the secrets to building a brands popularity by being authentic, engaging, and transparent on facebook and other social media sites. Accountex releases free social media ebook by dave kerpen. Interview with social media powerhouse dave kerpen. Dave kerpen is the cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm. Engage customers and crowdsource innovation online. The master of social media explains how accounting professionals can leverage social media to create lasting relationships, drive engagements, and best practices for online platforms. The book is properly titled as it teaches you exactly how to make your social media likeable with a somewhat stepbystep process of how to delight your customers, create an irresistible brand, and be generally amazing on facebook. Dave kerpen hits ny times bestseller list with likeable. Learn the ins and outs of perfecting your social media strategy to take your business to the next level.
Grow your audience across social channels, and much more. How to delight your customers, create an irresistible brand presentation given by dave kerpen, ceo of likeable media. Apr 25, 20 social media 7 simple social media moves that work likeable founder dave kerpen personally responds to thousands of tweets, emails, and messages every day. How to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, by dave kerpen. Dec 19, 2012 customer service how to get more social media followers likeable media founder dave kerpen says one group of people is more importantand more readily accessiblethan any other. Dave kerpen discusses how to make your business likeable. He went on to appear as a contestant on fox s 2003 reality television. Dave thrives at the intersection of likeability and ambition, where he has forged his own role as an expert and leader.
Dave kerpen likeable local social media partnership. Kerpen is also a frequent keynote speaker and media commentator. Create content that resonates with consumers and provides value. May 06, 2011 if the jury is still out on social media in your mind, then i recommend you read likeable social media.
Social media 7 simple social media moves that work likeable founder dave kerpen personally responds to thousands of tweets, emails, and messages every day. This acclaimed book by dave kerpen is available at in several formats for your ereader. Likeable social media agency digital marketing firm. Why todays consumers demand more and how leaders can deliver and likeable leadership. From one of the worlds leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the likeable social media dave kerpen is ceo of likeable local and likeable media, which has won two.
Building a likeable social media presence an interview with dave kerpen. Learn likeable s 10 commandments for creating beautiful content that your audience will love. And dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition. Moderated by mike lewis, vp of sales and marketing at awareness, inc. Likeable social media by dave kerpen overdrive rakuten. Dave kerpen knows how important it is for a business to be liked. Download likeable social media pdf by dave kerpen published on 6 may 2011. The book is a collection of stories and articles in four sections. Integrate social media into the entire customer experience. In the world of social media such as facebook, twitter, and more, that recommendation can travel farther and faster than ever before. Jul 15, 2016 accountex released a free ebook the ultimate social media guide for accountants by dave kerpen, ceo of likeable local, now available for download. Portland, maine prweb july 15, 2016 accountex released a free ebook the ultimate social media guide for accountants by dave kerpen, ceo of likeable local, now available for download.
If that doesnt inspire you to get creative with your business, i dont know what will. And most important, learn how to truly engage your customers and help them spread the word. It generated thousands of media impressions and new business for their sponsors, which led to the creation of their company, likeable media. If kerpen decided to come out with a book on best practices for instagram, id read it. Everyday low prices and free delivery on eligible orders. Likeable social media pdf by dave kerpen bookspdf4free.
Mar 12, 2017 dave kerpen knows how important it is for a business to be liked. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. He begins the book by telling the story of waiting in the checkin line at the trendiest hotel in las vegas. Customer service how to get more social media followers likeable media founder dave kerpen says one group of people is more importantand more readily accessiblethan any other. Meet dave kerpen social medias most likable big thinker. He is the author of the new york times best seller likeable social media. How to make money by blogging on linkedin social media today.
At age 37 he became founder and ceo of likeable local, a social media enterprise serving small businesses, and cofounder of likeable media, a word of mouth and social media company. Author dave kerpen answers the question about social media s business value on the very first page. Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional. Dec 03, 20 dave is also the author of a new york times best seller, likeable social media. About is a free web service that delivers books in pdf format to all the users without any restrictions.
If youve just started your first pr job and will be handling social media for a client, id highly suggest this book. It will take you from the newbie in the office to the rock star rookie with stellar social media strategy in no time. Dave is also the author of a new york times best seller, likeable social media. An excellent book for those looking to get started in social media, gain a better understanding of it, or understand why it is important. Likeable is a social first digital marketing agency located in the heart of new york city. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks, likeable business. False which is not an example of content marketing.